Steve Olson
• 24 min
EP 001 - How much should I be spending on advertising?
Real Estate Operator with Steve Olson
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Notes from this episode
42 Homes a year will give you access to more opportunities due to deal flow alone. (I explain in the podcast episode)
Based on this a few things come into play:
- You need about 3 appointments per deal
- That is 126 appointment per year
- 11 appointments per month or about 3 appointments per week
To be clear an appointment as calculated above only counts as the first time you meet with someone in which the intent of the meeting is to secure them as a client.
Part 2 - The Funnel
They all work. Just stay consistent. The one we stick with is called RCC.
- Reach - Tons of content ads that just get people used to you
- Collect - Ads the ask for contact details in exchange for something that can help their problem
- Convert - Ask to book a call with you to solve their problem for them
Part 3 - The Financial Assumptions
If you are running ads, there are 3 campaign types you’re probably focused on. Web Traffic Ads, Lead Ads, and Video View ads. Below are some benchmarks you should be within so you know that your ads are performing.
Web traffic ads
CPC - less than .25
Click through rate 1-4% good 5% is great
Lead Ads
Homes for sale - 2.40 - 7.50
Content - 1.45 - 5.60
Appointment - $75
Video views
Under .02 for thru plays is good
Sub .01 will get massive push
Some tips to tie this up
- Don’t obsess over cost per lead
- Obsess over cost per appointment and contract
- Nothing works the first time
- Learn copy writing and master it
- Talk to the camera like a person
- Talk to the camera like you are talking to your college friend
- Simple language and copy scale
- For Monthly Ad Budgets:
- $1000/month may have success
- $2000/month you will have success
- $3000/month you’lll have success within 30 days
- $5000+/month you’ll control who you work with
How we can work together:
- Partner with Steve in your business I am looking for 40 agents nationwide to parter with. If you’re a solo agent looking to get to 30-40 deals a year, schedule a call with Steve here.
- All of our strategies to 4x your income in 2024 Join Real Estate Operator Premium for less than a coffee per day. Activate Your Access Here
- Earn more at REAL I’ll personally help you add 2-3 more streams of passive income to your business doing the exact same thing you are doing right now. Book a call with Steve here to learn how.
