Steve Olson
Aside from water, and often times, water wont even do it, the easiest way to put out a fire is to starve it of oxygen.
The opposite is true as well. The more oxygen you give a fire, the bigger and faster it will burn.
Business works the same way.
So how do you give the business more oxygen? Speed.
I have never coached an agent who built a massive business slowly. Success loves speed.
You probably have a few goals that your focused on now for the end of the year.
- More appointments
- Better process to sell the homes you already have
- Get organized (CRM)
- More leverage (people)
- Maybe a brokerage switch
Whenever is on your list, ask yourself a simple question. If I had to solve this within 24 hours, how could I make the solution so simple, the success would be inevitable?
Appointments - Is it as simple as increasing the ad budget?
Better Process - Could I just fix one thing today?
CRM - If this involves a switch, how fast can I make it and get my first email out?
More leverage - you will only learn based on experience and how you lead. Not how you plan. The more you can make this a specific hire, the faster you will grow.
For example, if you hire a general assistant, now you have to struggle with the idea that you have to train them on your entire business. That is super daunting.
What if you just hired a showing assistant? They could be trained in a day or two. Boom, now you have showings off your plate.
When Elon Musk was told that X should move all of the server load to one facility in CA to make things more efficient, he said great idea how long will that take? The team (on his private jet) told him that it would take about 6 months.
He turned the jet around to go back to the campus and told them all it had to be done in 24 hours.
Guess what happened? It got done in 24 hours.
Often times we set arbitrary date goals for our growth because it feels logical. Because it feels safe.
But what we really do is just forget and miss the goal.
So today, as you are planning our what you need to do. Are you setting your self up to get to the finish line today? Or are you delaying what you really want because that is what you have already done.
Stress test the result. The stress in getting it done will be the same, we may as well have it sooner.
