There is a reason I am not creating a video to tell you about this.
I don’t think you have to create video to win. To be 100% clear though, video will get you there faster. That being said, written word can build a brand just as well as video.
You have to love copywriting. There are a ton of amazing books out there on it. I would start reading all that you can as soon as possible.
One that I would start with would be The Adweek Copywriting Handbook
It will help with video creation and scripting too.
Why you should consider writing for lead generation
Video on the other hand works because:
But video is not the end all be all to marketing. So why am I writing this post?
I did my monthly webinar mastermind over at REAL last week and one of the guests wanted to build a brand in a niche that I thought was great. Great topic. Great group of people she could go after. The issue was that she didn’t want to do video to reach them.
“So am I dead in the water?” She sad…
No. There is another way.
It got me thinking this past week on how I would prove that while video may be the fastest path, it is not the only path.
Could I prove it?
I think so.
What if I used our RCC method as we normally do but only used written content (and images) to get real estate deals for 30 days straight?
If you don’t know what RCC is, it stands for Reach, Collect, Convert.
Reach - Content to build brand
Collect - Free guides (landing pages that ask for contact info) that establish authority
Convert - Asking for the appointment
Every day I would create a piece of written content. A blog post that I would pout through our content engine for exposure. I am going to do this on an almost daily basis and then drive traffic to out conversion engine to get contact info.
Here is what that looks like:
Yes, I will need to run ads.
SEO? Not even focused on it yet. To be clear, with written content, SEO is great. But I would invest in it once the pipeline is consistent. Think of this as pouring gas on the fire, not the fuel that starts the fire.
How would I measure success?
First goal:
The amount of marketing touches/visits and ad spend I need to have to get the first client.
Yes, I need ad money. Can’t do this organically.
Second goal:
Can I repeat this at the same or better cost?
Third goal:
Scale it
Check this out… You can do this with a $20-$40 HubSpot account… Nothing else…
Stop paying for all these BS real estate subscriptions that you think are going to get you more deals.
Yes, you can do this on Wordpress too if you want.
So, here is how I am going to do this.
If you just want to be a voyeur and see if this works, subscribe top the podcast, I will give you the journey there.
If you want the actual road-map and the ability to wrap me off so you can run this in your business, then I will include this entire process in the Real Estate Operator Premium Membership.
I’ll give you a video update on a daily basis explaining what I did that day to get closer to a deal.
Plus how I build everything. I don’t have any of this built right now. I will do it all in front of you.
How much? It is less than a coffee per day.
You can join the Monthly option here.
If you want to save a little, choose the annual option here.
I am starting this on Monday, August 12th.
Listen to me when I tell you this.
You can have whatever you want in this business if you fall in love with redundancy, consistency, and tracking.
All media works. You just need to track and keep going.
See you in the member area…